The holiday season is quickly approaching, and marketers everywhere are preparing for Black Friday. From optimizing your website to launching outstanding deals and giveaways, marketers must account for a lot. If you’re stuck for ideas, here are nine marketing strategies that will impress your customers and increase your company’s revenue.
What exactly is Black Friday?
In the United States, Black Friday is the Friday following Thanksgiving and marks the beginning of the holiday shopping season. It’s also the time when many businesses (including your competitors) start offering numerous deals and discounts on products.To remain competitive, your company must develop a marketing strategy that will increase revenue and delight customers.
Best Black Friday Marketing Concepts
Here are nine Black Friday marketing ideas for 2022.
1. Incorporate social media commerce.
Consumers are increasingly turning to social media to make purchases and learn more about products and brands. Social media commerce generated $26.97 billion in sales in 2020, with sales expected to more than double to $56.17 billion by 2023. So, why not incorporate social commerce into your Black Friday marketing strategy? Connect your online store to platforms such as Facebook, Instagram, and YouTube, which all allow users to make purchases. You can also run social media-exclusive Black Friday deals on these platforms, such as Buy-1-Get-1-Free deals.
2. Make use of email marketing.
Start building an email list of potential customers ahead of Black Friday to keep them updated on upcoming Black Friday deals. One method is to use pop-up forms, such as the one below, to collect email addresses.
Make sure to include an incentive. Offer the customer, for example, 30% off their next purchase just for signing up for the email list. Once you’ve compiled your email list, you can begin sending personalized content based on the needs of your customers. Customized emails have a 122% ROI, according to an eMarketer survey.
3. Make your website more shopping-friendly.
Nobody wants to wait for a slow website to finish uploading, especially on Black Friday, when great deals are at stake. You should aim for your website to fully load within one to four seconds, as this time frame has a 12% to 30% conversion rate. The longer it takes for your site and its pages to load, the more likely users will lose patience and abandon their purchases. You should also optimize your website to avoid crashes or outages caused by the high volume of Black Friday shoppers.
4. Examine product pages.
Visitors to your site will spend the majority of their time browsing your product pages in search of the items they desire. As a result, you must audit those pages to ensure that they provide a pleasant and efficient shopping experience. Make sure to update product descriptions with sensory words to describe the product and SEO keywords to boost it in SERPs during your audit.
Sort your products according to their intended recipient and purpose. “Gifts for Kids” or “Home Decor,” for example.
Include 6-8 product photos from various angles so customers can get a good idea of what the product looks like.
5. Make irresistible offers to loyal customers.
By providing exclusive deals, you can show your long-term customers that you value their loyalty to your brand. Whether it’s through giveaways, discounts, or BOGO, rewarding your customers for being loyal customers will encourage them to return long after Black Friday.
6. Offer minimum spend rewards.
Offering minimum spend rewards is another way to entice customers to spend. Customers receive a reward whenever they spend more than a certain amount. The incentive could be a percentage off their purchase, free shipping, a coupon code, or a gift.
7. Instill a sense of urgency.
Getting customers to act quickly is a great way to increase Black Friday sales. According to one entrepreneur, Marcus Taylor, creating a sense of urgency helped him increase sales by 332%. There are several ways to entice customers to act quickly, including:
Flash sales that last only a few hours or a single day
indicating when an item is out of stock
Using time-sensitive terminology such as “last chance,” “today only,” or “now.”
8. After Black Friday, follow up with customers.
The marketing does not stop just because Black Friday is over. Contact customers via email and inquire about their shopping experience. Are they happy with their purchase? You can also recommend other products based on what they have purchased or get them excited about Cyber Monday deals.
9. Create a holiday marketing plan.
Of course, organization is the most important aspect of any marketing strategy. Make a holiday calendar to keep track of your Black Friday marketing strategies. Different marketing channels, such as social media or email, may even necessitate their own calendars.
