Because the holidays are just around the corner, businesses everywhere are preparing to run fun holiday deals and giveaways. If you’re looking for new ideas for holiday gifts, you’re in luck. I’ve put together 8 holiday giveaways to bring joy to your customers while increasing revenue.
Here are a few giveaway ideas for your company to try this holiday season.
1. Promotion-A-Day Giveaways
Consumers spend more than ever during the holiday season as they book flights and hotels for holiday travel and buy gifts for loved ones. With that in mind, now is an excellent time to run daily promotions because they provide shoppers with the opportunity to save money while also increasing traffic and sales for your business. Constant promotions can also help clear out inventory in preparation for the new year.Discounts, buy one get one free deals, money off purchases, and free gifts with purchases are all examples of promotions.
2. Giveaways on Social Media
A social media giveaway can be done in a variety of ways. You can tell your customers to follow your social media handles in order to be entered into a raffle for a free prize or a service discount. You can also get your brand trending by creating a hashtag that your followers can use to enter a contest. For example, you could have your TikTok followers post videos of themselves singing their favourite holiday songs with your hashtag in the description.
3. Organize Giveaways on Your Website
While social media giveaways are very popular these days, they do have some disadvantages. Social media content can quickly become lost in an endless sea of posts, making it difficult for your customers to find them. You can avoid this problem by hosting contests on your website. You can then pin your giveaway to the top of your website’s feed without worrying about it getting lost in the shuffle.
4. Buy-one-get-one-free
Who doesn’t appreciate getting two things for the price of one? Most buy-one-get-one-free deals imply receiving two of the same item while only paying for one; however, this is not always the case. For example, if a customer purchases a doll for the holidays, the doll may also include a free outfit.Make sure the items in this promotion complement one another so that your customer is happy with the deal. A free cupcake, for example, could go well with a purchase of coffee or tea.
5. Gift Cards at No Cost Upon Purchase
Gift cards are great giveaways because they encourage customers to return and use the card for future purchases. Gift cards can be given to customers who:Complete a specific task (for example, leaving a glowing Yelp review or following your social media)
Win a promotional competition
Purchase specific items within a specific time frame.
Just make sure the rules for receiving a gift card and using the card are clear.
6. Refer a Friend
According to research, 93% of consumers trust recommendations from friends and family, so word-of-mouth marketing is extremely valuable. Running a refer-a-friend promotion is one way to capitalise on word-of-mouth.
Ipsy, for example, is a makeup subscription service that rewards subscribers who refer friends to the service. These points can then be redeemed for free products and special offers. All your friends need to do is sign up. Subscribers earn 600 points for each sign-up.
7. Provide an Opportunity to Unwind
According to a study conducted by telehealth company Sesame Care, 56% of Americans find the holiday season to be overly stressful, to the point where they would rather skip the holidays entirely.
Though you may not be able to remove Christmas from the calendar, a spa or massage gift card is the ideal giveaway. You can give away the gift card as a prize in a contest or as a thank you for spending a certain amount at your establishment.
8. Hold a photo contest.
Many photos will be taken and uploaded to social media as people put up holiday decorations, reunite with family and friends, and unwrap gifts. So now is the ideal time to hold a photo contest. In order to be entered into a raffle to win a giveaway, ask your followers to post their favourite holiday photos and tag the company. This is even more effective if they can include your company’s product in the photo.
